Retailers

The changing behaviour series: a retail reckoning

In this post from the changing behaviour series, we look at what type of consumer might emerge from this second lockdown and break down what patterns of behaviour from Christmas 2019 might mean heading into this year’s festive season.

Study: Understanding Today’s ‘Hierarchy of Needs’ Among Consumers

Consumer behaviors have shifted greatly over the last few years to an online-to-offline or omni-channel experience, leaving brands in the dark about when, where and how to engage with customers in the most effective manner. These shifts in behavior have resulted in a new “hierarchy” of consumer expectations of brands.

Research identifies the new ‘Conscious Consumer’

There’s a new, post-recession kind of consumer in town: the ‘Conscious Consumer’ – and they are changing everything you need to know about marketing. Characterized by a no-nonsense relationship with brands, the ‘Conscious Consumer’ has a sophisticated understanding of their value to the brands with which they engage and take a more active role as a result.

Survey finds discounts important, as are mistakes

New data out indicates consumers are much less willing to give brands’ second chances. In fact, according to Blis, just over half (55%) of consumers say they have a ‘one strike and out’ rule for brands.

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