Self-service advertising technology is not for everyone, but for hands-on marketers that are ready and willing to learn, the benefits can go well beyond cutting down costs, according to Blis’ head of product, Amy Fox… even if there’s some trial and error along the way.
Leading location technology company Blis has announced that after working with Omnicom Media Group in Australia & NZ for the last year, its proprietary, location-enabled self-serve demand side platform (DSP) has been released industry-wide across Australia and NZ.
Programmatic is no longer a black box. Tech vendors in today’s landscape are working to provide brands with a range of tools so they can pick exactly what suits them, whether they want support from their tech partner or feel ready to do it alone.
Blis Launches Market’s First Location-enabled Self-Serve Platform After Successful Trial with Omnicom
Blis has launched its self-serve demand side platform after a successful year-long trial with Omnicom Media Group in Australia, who signed on with the location intelligence company to use the software when the trial period ended.
Sydney: 9am, August 1st 2017: Leading location technology company Blis, today announced that after working with Omnicom Media Group (AUSNZ) for the last year, its proprietary, location-enabled self-serve Demand Side Platform (DSP) has been released industry-wide.