self serve

When is Self-Serve Martech the Right Decision Your Company?

Self-service advertising technology is not for everyone, but for hands-on marketers that are ready and willing to learn, the benefits can go well beyond cutting down costs, according to Blis’ head of product, Amy Fox… even if there’s some trial and error along the way.

Are Brands Ready to Bring Programmatic Technology In-House?

Programmatic is no longer a black box. Tech vendors in today’s landscape are working to provide brands with a range of tools so they can pick exactly what suits them, whether they want support from their tech partner or feel ready to do it alone.

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