With lockdown restrictions lifting in cities and countries around the world, businesses are bracing themselves for what happens next. The results of surveys and research have shown that there is no one size fits all approach, with attitudes varying quite significantly in terms of the level of comfort of consumers returning to stores. A return to pre-COVID behaviours is unlikely, at least in the short term, but how can brands prepare for the next phase of this global crisis?
Our Head of Creative, Jamie Hall provides some practical creative guidance for retailers in the next episode of ‘The changing behaviour series’. Making use of dynamic elements, geofencing and retargeting strategies in combination helps brands reach a specific audience with relevant messages.