As we move towards a world where ad targeting is based on less available personal data and device identifiers, brand marketers and agencies are being forced to find new ways to reach consumers and achieve key business outcomes through personalized and high-performing digital advertising.
Now Apple’s new mobile operating system has arrived giving users more power over how they’re tracked by advertisers. This week’s Tech Tent looks at whether iOS 14.5 really has been the earthquake that the ad industry feared.
Now Apple’s new mobile operating system has arrived giving users more power over how they’re tracked by advertisers. This week’s Tech Tent looks at whether iOS 14.5 really has been the earthquake that the ad industry feared.
We’re living through the biggest point of change ever in the history of advertising. The withdrawal of third-party cookies from Google’s Chrome web browser and the upcoming launch of iOS 14.5 from Apple will fundamentally restrict the industry’s ability to target individual users and track cross-site activity.
Location intelligence continues to be a tentpole topic in local commerce. This is the subsector of the broader local media, advertising, and commerce worlds that works with location data and targeting. It’s Street Fight’s theme for the month of April, and it continues to transform rapidly.
The closer you get to a point of change, the more uncertainty there is. Just ask mobile ad execs scrambling to make sense of Apple’s monumental privacy update.
As someone who has worked in the industry for more than five years, I have never known a time of such incredible change for the ad tech ecosystem as 2021. While Blis is fully attuned to and prepared for the upcoming disruption, there is still a significant number of vendors that don’t appreciate the scale of the change and most importantly the impact it is going to have on all stages of planning, delivering and measuring the digital advertising strategy.
UK ad spend is on course to bounce back stronger than any of the world’s other major markets on the other side of the COVID-19 pandemic, growing 15.2% this year to reach £27 billion in spend, according to the latest Expenditure Report from the Advertising Association and WARC.
Apple’s iOS 14.5 update, which began rolling out earlier this week, has a bunch of new features, from emoji to new voices for Siri.
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