Question 1: How long have you been at IAS and what is your role? I
Today, Blis has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice
In the second part of a two-part feature, Marketing dives into how brands should also look at viewability as a bigger part of the story, rather than using it as a main or sole metric for campaigns.
In a world where technology is changing faster than brand marketers can keep up, there
“New year, new you” This cliché is ubiquitous across the twittersphere and beyond. But if we’re to learn anything from 2017, we need to make good on the issues that held us back.
Here are five resolutions really worth sticking at all the way through 2018.
In the geolocation business, accuracy is paramount. It’s all too easy to fuel an otherwise
Why I think the industry is not ready to bill off the viewable impression in
Location data specialist Blis choose Moat as their viewability partner. The companies just announced their partnership, underlining Blis’ commitment to adhere to mobile guidelines for both mobile in-app and mobile web, as defined by the MRC.
Blis partners with Moat to offer mobile advertising viewability measurement in line with recognised standards
Mobile location advertiser Blis has partnered with SaaS analytics and measurements firm Moat to offer improved measurement viewability in line with the Media Rating Council mobile guidelines for mobile in-app and web advertising. The new viewability measures will also adhere to IAB Australia’s viewability guidelines.