Merchants are keying in on finding that location based ads and services can better help convert shoppers. That, according to new data sponsored by Blis, in which researchers found nearly three quarters of merchants are using location based ad campaigns, with nearly two thirds using location based data in emails and push notifications.
RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: More Footfall Thanks to Location Strategy; From Loyalty Scheme to Mobile Network; and Sales up in May.
Most retail marketers (71%) have some sort of location strategy to drive foot traffic and trigger location-based mobile advertising, according to a study by Blis, researcher WBR Insights and Future Stores.
Blis, the global pioneer in advanced location data technology, today announced the launch of new report with WBR Insights and Future Stores. Created to better understand how retailers are engaging in digital-to-physical strategies, Driving In Store Traffic and Purchases Through Digital Channels looks at the digital-to-physical strategies of more than 100 retail professionals and highlights the role of location in the retail playbook.
Continuing its slow but steady climb toward the main stage, it appears that geolocation targeting has finally reached a tipping point. According to a new report by WBR Insights and Future Stores, sponsored by the location data technology firm Blis, nearly eight in 10 retailers now partner with third-party data providers to collect geolocation data, and 71% are leveraging location data for advertising purposes.
WBR Insights and Future Stores launched a survey targeting senior management, directors, VPs, SVPs, and