68% of Aussie C-suite still struggle to prove ROI when using location data in new study
25% of senior marketing leaders still don’t know how to apply location-based data AUSTRALIA
Real-world intelligence: Mapping human behaviour to effective mobile marketing
Mobile phones have rapidly become part of the fabric of everyday life. In fact, it’s estimated that around half of the global population has a smartphone. Phones are a ubiquitous touchpoint which we interact with hundreds of times a day and with each interaction we add more complexity to our digital footprint of purchase and personal history.
Blis Research Highlights Location-based Marketing as Central to Brands’ Omnichannel Ambitions
Marketers across Asia Pacific are turning to location data to gain a competitive advantage over their rivals, according to new data from Blis, the global leader in real-world intelligence. The study conducted with 150 CMOs, heads of marketing and agency directors from travel, retail and consumer goods brands uncovers why marketers are turning to real-world intelligence, how they are using it and what can be done to optimise their efforts.
150 APAC Marketing Leads Cite Location-based Data as Core to Growth
New study from Blis shows investment in location-based advertising significant but knowledge gaps still present for many marketers
Blis, WBR Insights and Future Stores Study Shows 91% of Retailers Are Embracing Digital Strategies to Build Loyalty to Physical Stores
Blis, the global martech leader, announced the launch of a new report with WBR Insights and Future Stores. The study, Brick and Mortar Loyalty: How Brand and In-Store Engagement Strategies Go Hand in Hand, surveyed 100 retail professionals in a variety of roles.
70% of marketers use mobile location data for customer engagement, study says
Location data plays a key role in omnichannel sales as 70% of marketers use a mobile-first strategy for customer engagement, per a survey that marketing tech firm Blis conducted with WBR Insights and Future Stores and shared with Mobile Marketer.
Report: Location data helping drive customer conversion
Nearly half of today’s retailers are using location-based insights for real-time contextual targeting and enjoying a bigger lift in traffic, customer conversion and digital initiatives.
News Corner June 13, 2018
Concepts TV wins a bronze Telly Award in the online commercials – computers/information technology category for its Onkyo Google commercial. Telly Awards are given to those who create excellent work across multiple platforms.
Driving In-Store Traffic and Purchases Through Digital Channels
WBR Insights and Future Stores’ Driving In-Store Traffic and Purchases Through Digital Channels looks at the digital-to-physical strategies of more than 100 retail professionals and highlights the role of location in the retail playbook.