Whitepaper

Unlocking the New Consumer Hierarchy of Needs

Blis’ research report, Unlocking the New Consumer Hierarchy of Needs, identifies a new, post-recession “conscious consumer” and shares data-informed insights and recommendations about how to build loyalty with them.

Research identifies the new ‘Conscious Consumer’

There’s a new, post-recession kind of consumer in town: the ‘Conscious Consumer’ – and they are changing everything you need to know about marketing. Characterized by a no-nonsense relationship with brands, the ‘Conscious Consumer’ has a sophisticated understanding of their value to the brands with which they engage and take a more active role as a result.

Survey finds discounts important, as are mistakes

New data out indicates consumers are much less willing to give brands’ second chances. In fact, according to Blis, just over half (55%) of consumers say they have a ‘one strike and out’ rule for brands.

Blis Explores the Meaning of A “Conscious Consumer”

The dynamic relationship between the consumers, brands, and retailers continue to drive marketers into exploring new definitions of customer experience and engagements. The fragmented retail and B2B marketing engagement strategies could finally be set on a sane path.

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