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Stores still critical in consumer purchase journey

Study from Blis found that in-store browsing was the number one way consumers discovered new products. The post Report: Stores still critical in consumer purchase journey, above TV and social appeared first on Marketing Land.

Stores still critical in consumer purchase journey

A new survey of 2,000 US consumers from location intelligence provider Blis argues that, contrary to marketers’ perceptions, the dominant way consumers discover new products is in traditional retail stores. At the same time, the study confirms the complex, multichannel and category-dependent nature of shopping today.

36% Of Consumers Browse Mobile & In-Store Simultaneously

“By understanding where and what consumers are browsing via location and behavioral data, brands can create more targeted and highly personalized ads, increasingly the likelihood of conversion,” says Gil Larsen, VP Americas at Blis.

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News Corner June 13, 2018

Concepts TV wins a bronze Telly Award in the online commercials – computers/information technology category for its Onkyo Google commercial. Telly Awards are given to those who create excellent work across multiple platforms.

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