The cookieless era is still coming: it’s time to re-evaluate your strategies – From Emerce

Share on linkedin
Share on twitter
Share on facebook

To read the full article in Emerce, click here (in Dutch).

The end of third-party cookies has been postponed by Google, but the end is in sight. Various solutions are now being considered with a special focus on first-party data. However, there isn’t one solution that will ‘solve’ it all, and each of these proposed solutions comes with some challenges, such as scale and one-dimensional view of consumers. It’s time to start thinking about alliances and collaborations.

Continue reading Lucas Noordhoorn’s thoughts in Emerce

 

Share this article
Share on facebook
Share on twitter
Share on linkedin
Scroll to Top

Thanks for subscribing.

Blis Insights and solutions

You will soon receive our
latest news & insights

In the meantime, please check out the latest insights from Blis here

or read about our offerings  here