The importance of humanising corporate content – From Creativebrief


Diane Perlman – CMO of Blis and Jez Furlong, Creative Director of Preen on why now is the time to humanise corporate content. Read the original article in creativebrief

For marketers across the industry hitting the right tone in the wake of the pandemic was a significant challenge. As we emerge from the fog of the pandemic B2B brands are reapprasing the role of corporate content. From the shift to empathetic communications, to the role of content in connecting a remote workplace the industry is in the midst of a fundamental shift. With this in mind two industry experts discuss the future of B2B content and point towards the enduring importance of storytelling with a soul. In this piece, Diane and Jez answered key questions about the topic. 

Continue reading the article in creativebrief

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