Our country manager in Italy, Pietro Ronchetti, shared his thoughts on Google’s plans to replace FLoC with Topics. To read the original article in Engage (in Italian) click here.

New year, same industry struggle: the death of third-party cookies. 

Just when things started to feel a bit less overwhelming, Google announced another change: they are replacing FLoC with Topics. Again, brands and agencies turned their attention to it, sharing their concerns to get their heads around yet another change.  

Call it FLoC or Topics, let’s be clear on what we’re all trying to accomplish: finding new, privacy-first ways to accurately understand and target audiences at scale, and ultimately help advertisers remain relevant to consumers.

Read the full article in Engage (in Italian) to find out a few things to keep in mind before you pin your hopes on Google’s Topics.