To read the comment from our CMO, Diane Perlman in City A.M., click here.
Just a few moments after Facebook services were down, the Twitter account said: ‘hello literally everyone’. Boom, that was enough to start a thread with many brands, including WhatsApp, Facebook and Instagram, turning to Twitter as the only way to reach customers en mass.
The whole situation uncovers the huge issue of relying almost entirely on one tech company. More than 3.5 billion people were affected by the outage. Consumers couldn’t stay connected with the people they care about or access other services that use Facebook to sign in, while brands were faced with an unexpected financial hit.