The relationship between consumers, content and brands has changed immeasurably; a sea change in the last 10 years alone. With exponentially more opportunities for real-time interactions, it’s easier than ever before to understand consumer needs and target messages accordingly.
Alex Wright, head of insights at Blis, argues that using the phone someone owns to predict their behaviour or spending power is a futile exercise, but that other data points can help paint a more accurate picture.
I had the pleasure of interviewing Amy Fox, product director at Blis, who oversees high-level product strategy and development alongside the release of new revenue streams and products to the market. One of the first Blis employees, Amy has grown her career over the last few years from an entry-level role in partner relationships to leading both Operations and Product.
In 2018 the world saw a marriage of policy and technology to give consumers more control over their data. In 2019, as the relationship between humans and technology continues to become more intertwined, I believe we’ll see an even more marked shift in how we deal with data, from stricter guidelines outlining how marketers can access it to a greater dependency on the devices we use to make sense of it.
You could consider 2018 an important year for location data. For one, marketers finally began to understand the impact location-based insights have on marketing programs—more than 80% of marketers plan to boost their use of location data over the next two years to seek greater insights into how consumers interact with businesses, according to a study conducted by 451 Research.
Sportswear brand Mizuno USA updated its mobile app with geofencing features that will push notifications to smartphone users who have opted in based on their location and proximity to a Mizuno dealer.
Christmas is just around the corner; and that means intense competition among brands and retailers
Diane Perlman is an established marketing leader with big brand experience at Microsoft, as well as startup, scaleup and agency-side experience.
The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to
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© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
