Now Apple’s new mobile operating system has arrived giving users more power over how they’re tracked by advertisers. This week’s Tech Tent looks at whether iOS 14.5 really has been the earthquake that the ad industry feared.
We’re living through the biggest point of change ever in the history of advertising. The withdrawal of third-party cookies from Google’s Chrome web browser and the upcoming launch of iOS 14.5 from Apple will fundamentally restrict the industry’s ability to target individual users and track cross-site activity.
Location intelligence continues to be a tentpole topic in local commerce. This is the subsector of the broader local media, advertising, and commerce worlds that works with location data and targeting. It’s Street Fight’s theme for the month of April, and it continues to transform rapidly.
From Digiday: ‘An early red flag’: Mobile ad industry grapples with early uncertainties from Apple’s tracking crackdown
The closer you get to a point of change, the more uncertainty there is. Just ask mobile ad execs scrambling to make sense of Apple’s monumental privacy update.
UK ad spend is on course to bounce back stronger than any of the world’s other major markets on the other side of the COVID-19 pandemic, growing 15.2% this year to reach £27 billion in spend, according to the latest Expenditure Report from the Advertising Association and WARC.
From Business Insider: If you’ve updated to the latest version of Apple’s iOS, 14.5, and still haven’t seen any privacy pop-ups, it could be because of a setting on your iPhone
Apple’s iOS 14.5 update, which began rolling out earlier this week, has a bunch of new features, from emoji to new voices for Siri.
As part of its global expansion, Blis, the leading privacy-first location-powered programmatic advertising partner, is building momentum with new reseller partnerships to bolster its presence across Asia and North America. This follows the company’s recent announcement of its expansion in MENA.
As the advertising industry must move away from targeting based on identifiers and personal data, brands need to find new ways to drive key business outcomes through personalised and high-performing digital advertising.
From Engage: Upcoming disruption to frequency capping illustrates the massive changes about to hit the ad tech industry
Read the original article in Italian on Engage here. The next twelve months represent a