Many brand marketers are worrying about how the upcoming withdrawal of third-party cookies from Chrome combined with new data privacy restrictions being introduced to iPhones will impact their ability to target consumers with relevant advertising.
Blis, a company specializing in “privacy-first and location-powered” programmatic advertising solutions, has announced the appointments of Pietro Ronchetti as Country Manager Italy and Andrea Stederini as Group Head of the Rome office.
As we enter the second half of 2021 and in the wake of increasing privacy restrictions, advertisers are still pondering how they will continue to target their audiences at scale. This comes in the wake of Apple and Google enhancing their privacy stance through the introduction of the App Tracking Transparency (ATT) framework and the removal of third party cookies coming in 2022, respectively.
With Apple’s iOS 14.5 opt-in rates potentially being lower than expected, advertisers need to have their strategies in place.
Read the original article on the Daily Telegraph here. Excerpt: “Apple recent privacy crackdown has dealt
As we move towards a world where ad targeting is based on less available personal data and device identifiers, brand marketers and agencies are being forced to find new ways to reach consumers and achieve key business outcomes through personalized and high-performing digital advertising.
Blis, the leading privacy-first location-powered programmatic advertising partner, has today announced the appointment of Elias Psarologos as Head of Sales for Australia and New Zealand.
Now Apple’s new mobile operating system has arrived giving users more power over how they’re tracked by advertisers. This week’s Tech Tent looks at whether iOS 14.5 really has been the earthquake that the ad industry feared.
The changes around privacy this year have sent shockwaves through the digital marketing and publishing spaces, and left many businesses struggling to understand how they will be impacted and what this means for their digital marketing efforts.