As the advertising industry must move away from targeting based on identifiers and personal data, brands need to find new ways to drive key business outcomes through personalised and high-performing digital advertising.
From Engage: Upcoming disruption to frequency capping illustrates the massive changes about to hit the ad tech industry
Read the original article in Italian on Engage here. The next twelve months represent a
Read the original article on Mobile Marketing Magazine here. We asked the industry for reaction
Read the original article on NewDigitalAge here. Traditional ‘lookalike’ audience modelling has always had something
Read the original article in Italian here. The common currency that has been used consistently
The business and marketing industries are bracing for the impending storm brought about by Apple’s changing IDFAs (Identifier for Advertisers) and Google’s departing cookies, but location advertising is far from over.
It’s nothing personal: driving results in a privacy-first world On April 15th at 10am EST
No-nonsense survival guide to help brand marketers and agencies navigate potential solutions and ‘perfect storm’
The Blis team endeavoured to look at how parents who walk or drive kids to school might return to the habit of getting a coffee on the way to (or from) drop-off.