The ad tech industry has been discussing a cookieless future for the past few years. But advertisers and agencies are slow to realize that audiences have long been flying under their radar.
After two long years, travellers are once again beginning to adventure across the globe.
In this piece, Lucas talks about a few things marketers need to bear in mind to find the right privacy-first partners and make their life much easier – and campaigns more effective – in the long run.
Scottish Enterprise awarded Blis a £1.4 million grant to support our plans to establish an R&D Centre in Scotland.
The ID-less future is already here and Emma-Jayne talks about how marketers can find the audience they are currently missing and get them back on the plan.
In this guest post, Blis CMO Diane Perlman, says digital mobile audiences in Australia have gone missing and it’s time brands and their agencies rediscovered them
Blis launches new e-guide and interactive calculator, revealing that almost 50% of digital audiences are being missed.
Blis, het op doelgroepen gerichte platform dat niet afhankelijk is van persoonlijke gegevens, kondigde vandaag de lancering aan van de nieuwe e-guide, getiteld ‘Missing something? Finding the audiences no one is talking about…yet’.
To enable marketers to uncover the people behind these percentages, Blis launched its new interactive calculator showing which lifestyle audiences are being impacted the most.
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