Naren Patel and Matt Teeman, the former Primesight bosses, have returned to the outdoor advertising sector with a start-up that aims to clean up mobile-based campaigns.
In this video, Alex Wright, Global Insights Director, explains what exactly historic targeting is, why planners use it and how it can help make campaigns more effective.
In this video we break down just how real-time bidding (RTB) works and how location-powered advertising helps advertisers connect with their audiences with relevant advertising at precisely the right moment.
Blis, the trusted leader in location-powered advertising and analytics, has announced a number of new appointments to bolster the company’s engineering team.
First food customer in Italy to have adopted the new Habits to Home product from Blis, a company specializing in location powered advertising and analytics, Heinz achieved significant results through the ‘As you like eat’ campaign: a 44% increase in in-store traffic and sales up 3.8%.
Heinz Italy achieves 3.8% sales uplift by using Blis’ location powered targeting to drive foot traffic into stores
Blis, a trusted location-powered advertising and analytics partner has announced that global food brand, Heinz is the first brand in Italy to adopt the use of its new Habits to Home Targeting product.
Business Insider: Companies are scrambling to prepare for Apple’s upcoming app privacy changes. Here’s what we know so far.
Apple threw a wrench into the mobile-app ad industry in June when it announced a major privacy update that will require app developers to get permission from iPhone users to track them, and the rumor swirling is that Apple — after postponing the launch date in September — is preparing for a March rollout, multiple sources told Business Insider.
In honour of Black History Month, the Rise team, Blis’ diversity committee, joined a conversation that focused on what it means to be Black in the TV/marketing industry and being a Black woman.
JGroup, a regional group of companies, today announced a strategic partnership with Blis, a company specialised in location-powered advertising and analytics.