Two years into the pandemic, a slightly more fiscally cautious consumer has emerged. However, overall (and somewhat surprisingly), consumers’ preferences and habits are more similar to what we were used to seeing pre-pandemic.
Kelly Jacobson Collins joined other women in the industry to answer some questions from IAB UK about what’s being done to break the bias.
The privacy-first location-powered programmatic advertising partner Blis has announced the launch of its new product suite, Audience Explorer, into New Zealand, enabling brands and agencies to target their customers to drive key outcomes in the post-cookie world.
First launched in Australia, new product suite combines rich location insights with other privacy-friendly data to change the way audience planning and buying is done.
Important analysis and tips from Lucas Noordhoorn about Google’s decision to replace FLoC with Topics.
A few things to keep in mind before you pin your hopes on Google’s Topics according to Pietro Ronchetti
The Indian market is one of the fastest growing, emerging ad markets. So, how can location data help us re-imagine advertising to build an effective and consumer-centric industry?
From new challenges in building audiences to measuring campaign success, we’ll reveal what will influence the path of a typical planning cycle in 2022.
Despite privacy becoming a crucial part of the business, 50% of media planners in Australia are still not seeing privacy-first solutions as a priority.
Check out our client success stories
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