The changes around privacy this year have sent shockwaves through the digital marketing and publishing spaces, and left many businesses struggling to understand how they will be impacted and what this means for their digital marketing efforts.
Now Apple’s new mobile operating system has arrived giving users more power over how they’re tracked by advertisers. This week’s Tech Tent looks at whether iOS 14.5 really has been the earthquake that the ad industry feared.
We’re living through the biggest point of change ever in the history of advertising. The withdrawal of third-party cookies from Google’s Chrome web browser and the upcoming launch of iOS 14.5 from Apple will fundamentally restrict the industry’s ability to target individual users and track cross-site activity.
Location intelligence continues to be a tentpole topic in local commerce. This is the subsector of the broader local media, advertising, and commerce worlds that works with location data and targeting. It’s Street Fight’s theme for the month of April, and it continues to transform rapidly.
The closer you get to a point of change, the more uncertainty there is. Just ask mobile ad execs scrambling to make sense of Apple’s monumental privacy update.
UK ad spend is on course to bounce back stronger than any of the world’s other major markets on the other side of the COVID-19 pandemic, growing 15.2% this year to reach £27 billion in spend, according to the latest Expenditure Report from the Advertising Association and WARC.
Apple’s iOS 14.5 update, which began rolling out earlier this week, has a bunch of new features, from emoji to new voices for Siri.
As part of its global expansion, Blis, the leading privacy-first location-powered programmatic advertising partner, is building momentum with new reseller partnerships to bolster its presence across Asia and North America. This follows the company’s recent announcement of its expansion in MENA.
As the advertising industry must move away from targeting based on identifiers and personal data, brands need to find new ways to drive key business outcomes through personalised and high-performing digital advertising.
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