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Blis News

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The campaign was found to drive an additional 13,533 hyperlifers to stores during the campaign and gave Doritos a ROI of £1.13 for the Heatburst product. It had[...]
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We've been asking some of the industry's most knowledgable boffins to break down jargon to help you through those confusing meetings and indecipherable conferen[...]
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There’s a new, post-recession kind of consumer in town: the ‘Conscious Consumer’ – and they are changing everything you need to know about marketing. Characteri[...]
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Some 55% of consumers participating in a survey released Monday said they give brands only one chance for a mistake before moving on. Millennials are the most u[...]
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Many retailers are betting big on conversational commerce, but a minority (34%) of US consumers own a voice-activated device, according to data from Kantar, and[...]