Article
#InspireInclusion series: featuring Becky Martin
To wrap up our special #BreakTheBias series, we heard from our Regional VP, Melissa Dickman. Keep reading to find out her thoughts about how we can all help break the bias.
Article
#InspireInclusion series: featuring Kelly Jacobson Collins
To wrap up our special #BreakTheBias series, we heard from our Regional VP, Melissa Dickman. Keep reading to find out her thoughts about how we can all help break the bias.
Article
#InspireInclusion series: featuring Sadie Teasdale
To wrap up our special #BreakTheBias series, we heard from our Regional VP, Melissa Dickman. Keep reading to find out her thoughts about how we can all help break the bias.
Measurement
Blis partners with Place Exchange to bring expanded digital out-of-home inventory to its platform
The partnership will give clients expanded access to leading DOOH inventory across Europe and the Americas.
Measurement
New Blis’ research shows that over half of US marketers still haven’t tested Chrome Privacy Sandbox
The company plans to release a full guide to help the industry understand how to overcome the challenges based on what consumers value and expect out of their advertising experience.
Article
My wish for 2024? Get over the ‘cookieless future’ conversation
Three things to bear in mind to ensure good campaign performance and an excellent start to 2024 according to our CEO, Greg Isbister, and our CTO, Aaron Mckee.
Article
We did it (again!): Blis leads the overall ‘Grand Prix’ for AdNetworks/ Exchanges, DSP and Sales Houses, according to the IPA Digital Media Owners Autumn survey
What a way to wrap up the year! The latest IPA Digital Media Owners survey is out, and according to agencies and digital specialists, Blis ranks first among UK Ad Networks/ Exchanges, DSPs and Sales Houses for overall client experience.
Consumer behavior
American QSR market could make an additional $44 billion by simply adding healthier options to their menus this year
New research from Blis shows over 216 million Americans willing to pay up to 15% more to get a healthier option in fast food restaurants
Consumer behavior
Nearly 25 million shoppers consider themselves to be grocery bargain hunters this year
Blis’ research shows over 46 million Brits buying groceries from multiple stores in order to save money.