Media Coverage
My Digital Hero: Amy Fox, Product Director, Blis
Amy Fox is Product Director at Blis. We find out who her digital hero is, the person who has most inspired her in her career.
Article
The changing behaviour series: the year of the ox
In this post from The changing behaviour series we look at the trends across grocery, retail and food and drink to help brands looking to advertise their CNY promotions.
Article
Understanding good vs bad location data
In this video, Blis’ Product Director Amy Fox explains how to tell good location data from bad.
Article
The changing behaviour series: two steps forward, one step back
In this post from ‘The changing behaviour series’ we take a brief look at non-essential retail across three European markets: Italy, The Netherlands and UK to help identify the patterns of behaviour through multiple lockdowns.
Media Coverage
From The Drum: This time it’s personal: why advertising has to change
Evolving privacy legislation and platform changes by the likes of Google, Facebook and Apple means that very soon there will be less data available, not only to brands but to the entire ecosystem.
Article
The changing behaviour series: an indicator for optimism – post lockdown recovery
In this post examining the UK hotel industry, we found that the second lockdown did not completely reset visitation levels to what was experienced after the first lockdown in early 2020.
Media Coverage
From The Drum: How brands can harness behaviour change
Around the world people have learned to live with the changes brought about by Covid-19, after close to a year of turmoil, notes Fionn Hyndman, the managing director for Asia at Blis. This means while many countries in Asia have fared better than the rest of the world, consumers here have also needed to adapt.
Article
The changing behaviour series: life after another lockdown
In this post from ‘The changing behaviour series’ we examine the results of our sentiment survey analysis to see what’s really going on in terms of consumer behaviour.
Article
Let’s talk about iOS14
Apple’s operating system underwent its annual update this September, with more changes due early next year. This latest update gives users more control over how their data is used by advertisers in particular.