Automotive marketing is changing fast. Drivers are harder to reach, loyalty is declining, and the shift to electric vehicles is accelerating. To help brands navigate this new reality, Blis has partnered with Regit, the UK-based automotive technology company, bringing together two of the most powerful data ecosystems in the market for automotive advertising.
As announced in our recent press release, this partnership combines Regit’s large-scale first-party vehicle ownership and intent data with Blis’s unique mix of privacy-first telco-powered real-world movement, spend and app usage behaviour. The result is a smarter, more accurate way for automotive brands to reach drivers at pivotal moments in their vehicle ownership, including those previously harder to reach earlier moments of consideration.
Reaching drivers at pivotal moments
Regit data shows just how much behaviour is shifting. Two-thirds of UK motorists are considering an electric or hybrid vehicle for their next purchase, and 76 percent expect to be less loyal to brands in the low-emission era. That creates both a challenge and an opportunity.
With this partnership, brands can leverage Regit’s first party data, including hundreds of data points on vehicle ownership and intent, alongside Blis data to reach drivers who are preparing to upgrade their vehicle or researching their first hybrid or EV. By bridging online signals with real-world behaviour, Blis enables campaigns that maintain true precision, even when scaled. While other traditionally modelled datasets in the industry face limitations.
First-party vehicle data meets the telco DSP
Regit’s platform brings insight into millions of opted-in drivers, segmented by make, model, fuel type, ownership stage, region, purchase intent and hundreds of other data points to create incredibly powerful seed audiences. Blis layers this with aggregated telco insights, geo-based movement patterns and spend data to create unified audiences that can be activated across channels, including mobile, display, audio and digital out of home.
Crucially, everything is privacy-first and anonymised. Campaigns are delivered without cookies or personal identifiers, mapped down to postcode level for precision, and areas are indexed from low to high propensity. This gives brands the confidence that they are reaching the right drivers, on the right channels, at the right time.
Solving real challenges for automotive brands
The partnership addresses two common problems in the automotive market. Established manufacturers often lose visibility after the point of sale, making it difficult to support servicing, retention and aftersales engagement. At the same time, challenger and EV-first brands can struggle to access scalable, UK-specific ownership and intent data.
By combining Blis and Regit, brands of all sizes can overcome both challenges. From awareness and consideration through to servicing, insurance renewals and accessories, marketers can stay connected with drivers across the full ownership lifecycle.
As Glenn Davis, UK Commercial Managing Director at Blis, shared in the announcement, the partnership opens up entirely new ways to plan and measure automotive campaigns. For example, brands can now overlay EV charger availability with vehicle ownership patterns and other real-world signals to understand which regions are most ready for electrification, and where education or incentives may be needed.
A more complete view of the automotive consumer
This partnership is a strong example of how Blis continues to push beyond traditional targeting, using real-world intelligence to help brands make better decisions and deliver more meaningful advertising.
By uniting first-party vehicle data with telco-powered insight at scale, Blis and Regit are giving automotive marketers a clearer view of today’s drivers and a smarter way to reach them, from first consideration through to long-term ownership.
If you’d like to read the full announcement, you can find the original press release [here].