Luxury cruise brand

+21

Purchase intent

increase

Brand challenge

A luxury cruise brand wanted to create awareness of their flash sale and increase overall brand awareness and purchase intent.

Blis solution

Our Blis Activation and Attribution products: Audience Targeting, Location Targeting and Brand Uplift Reports enabled the brand to effectively amplify their OOH strategy and drive purchase intent through:

Collating audiences based on socio demographic categories and interests that fit the brand’s audience when in proximity to the brand’s OOH campaigns.
Re-targeting these collected audience groups based on device IDs with an engaging video ad unit and a CTA driving consumers to the flash sale landing page.
In partnership with On Device research, conducting a brand study to measure brand uplift, awareness and purchase intent.

Results and insights

1.34%

CTR

3.8M

Impressions

73%

Highest VCR

83%

Indicated a positive emotion after seeing the ad

+15%

Brand uplift increase

+21

Purchase intent increase

Consumers browsing business and shopping apps and sites were most responsive to the ads vs travel apps and sites.
The campaign saw the brand take the lead against its main competitors with a purchase intent higher than any other brand in the survey.
Males between 45-55 were the best performing demographic for this campaign.

Amy Fox

Product Director | Blis Amy is responsible for high-level product strategy and development alongside the release of new revenue streams and products to the market. As one of the original Blis employees, Amy has grown her career over the last few years from an entry level role in partner relationships to heading up both Operations and Product sequentially.

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Luxury cruise brand