13.17%
Footfall rate
Brand challenge
Evolution of Smooth, more commonly known as EOS, is one of the biggest lip care brands in the world. EOS wanted to create awareness of their product range being available in DM stores across Germany.
Blis solution
Our Activation and Attribution products; Audience Targeting, and Store Visit Reports enabled EOS to increase awareness of their product range effectively. While also driving their target audience into DM stores.
- Collating audiences using historical data on socio-demographic categories/interests that fit the EOS’s target audience, and using a whitelist of female-oriented apps and websites
- The high-impact creative included a map which allowed users to find the closest DM store
- Real-time targeting of audiences in close proximity to DM stores
Results and insights
The campaign delivered impressive results:
92,579
Devices seen in store
6.16km
Average conversion distance
1.12%
CTR
2,047,703
Impressions
13.17%
Footfall rate
34%
Overall foot traffic uplift
- Consumers browsing education apps and sites were most responsive to the ads
- 44% of conversions took place two days after ad exposure
- The standard banner formats were the best form of creative in driving foot traffic to stores
