High-end jewellery brand
A global jewellery brand wanted to raise awareness of their latest products and drive store visits into it’s London and Paris stores.
- Using Audience Targeting, Blis built a targeted audience group of Chinese high-net worth travellers and students by collecting device IDs seen in Chinese airports, 5* hotels, designer stores and browsing Chinese publications on their mobiles.
- Blis re-targeted this bespoke audience segment using Location Targeting when they were seen in airports and universities in London, Paris or Munich. A high-impact, engaging, rich media unit was built with a CTA driving consumers to the brand’s landing page.
Results and insights
- The campaign over indexed to those categorised as ‘Travellers’.
- The 300 x 600 rich media unit performed the best in terms of driving CTR, achieving 0.10%.
- Consumers browsing style and fashion apps and sites were the most responsive to the campaign.
Best performing audience: travellers
Store visit rate
Overall store visit uplift
Unique mobile devices