High-end jewellery brand
50%
Overall footfall uplift
High-end jewellery brand
Brand challenge
A global jewellery brand wanted to raise awareness of their latest products and drive store visits into it’s London and Paris stores.
Blis solution
By using Blis’ Activation solutions, Audience Targeting and Location Targeting, Blis accurately targeted Chinese travellers and Chinese students seen in affluent locations
- Using Audience Targeting, Blis built a targeted audience group of Chinese high-net worth travellers and students by collecting device IDs seen in Chinese airports, 5* hotels, designer stores and browsing Chinese publications on their mobiles.
- Blis re-targeted this bespoke audience segment using Location Targeting when they were seen in airports and universities in London, Paris or Munich. A high-impact, engaging, rich media unit was built with a CTA driving consumers to the brand’s landing page.
Results and insights
- The campaign over indexed to those categorised as ‘Travellers’.
- The 300 x 600 rich media unit performed the best in terms of driving CTR, achieving 0.10%.
- Consumers browsing style and fashion apps and sites were the most responsive to the campaign.
0.4%
Overall CTR
0.05%
Best performing audience: travellers
0.06%
Store visit rate
50%
Overall store visit uplift
60
Footsteps tracked
103,766
Unique mobile devices
