Luxury cruise brand
+21
Purchase intent
increase
Brand challenge
A luxury cruise brand wanted to create awareness of their flash sale and increase overall brand awareness and purchase intent.
Blis solution
Our Blis Activation and Attribution products: Audience Targeting, Location Targeting and Brand Uplift Reports enabled the brand to effectively amplify their OOH strategy and drive purchase intent through:
- Collating audiences based on socio demographic categories and interests that fit the brand’s audience when in proximity to the brand’s OOH campaigns.
- Re-targeting these collected audience groups based on device IDs with an engaging video ad unit and a CTA driving consumers to the flash sale landing page.
- In partnership with On Device research, conducting a brand study to measure brand uplift, awareness and purchase intent.
Results and insights
1.34%
CTR
3.8M
Impressions
73%
Highest VCR
83%
Indicated a positive emotion after seeing the ad
+15%
Brand uplift increase
+21
Purchase intent increase
- Consumers browsing business and shopping apps and sites were most responsive to the ads vs travel apps and sites.
- The campaign saw the brand take the lead against its main competitors with a purchase intent higher than any other brand in the survey.
- Males between 45-55 were the best performing demographic for this campaign.
