Fast-food brand

4.32%

Overall foot through rate (FTR)

Brand challenge

A global QSR brand wanted to increase awareness of their new and limited edition burger and drive foot traffic into their UK fast food restaurants.

Blis solution

Blis Activation: Audience Targeting and Location Targeting were used to engage with:

  • Audiences in real-time and within a two-minute walking distance of a restaurant.
  • Audiences previously seen in a restaurant.
  • The brand’s competitor fast food restaurant audiences.

Blis’ Attribution:
Our Store Visit Reports measured the impact their advertising campaign had in driving audiences into 1,374 of their UK chains.

Results and insights

200k

Unique audience reached

4.32%
Overall foot through rate (FTR)
7pm

Best performing time of day

Tues

Best performing day of week

Enfield Retail Park

Best performing location

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