15 min read time


Blis fast-food case study

Fast-food brand

Fast-food brand


Overall foot through rate (FTR)

Brand challenge

A global QSR brand wanted to increase awareness of their new and limited edition burger and drive foot traffic into their UK fast food restaurants.

Blis solution

Blis Activation: Audience Targeting and Location Targeting were used to engage with:

  • Audiences in real-time and within a two-minute walking distance of a restaurant.
  • Audiences previously seen in a restaurant.
  • The brand’s competitor fast food restaurant audiences.

Blis’ Attribution:
Our Store Visit Reports measured the impact their advertising campaign had in driving audiences into 1,374 of their UK chains.

Results and insights


Unique audience reached

Overall foot through rate (FTR)

Best performing time of day


Best performing day of week

Enfield Retail Park

Best performing location

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