One Update Away: Why Identity Can’t Be Your Only Strategy
Advertising has always run on borrowed infrastructure. Cookies, mobile ad IDs, hashed emails, and universal […]
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67% of Marketers Say Audience Data Is Siloed. Carrier data is the fix.
67% of U.S. marketers agree that many audience datasets are built on siloed signals, leaving
67% of Marketers Say Audience Data Is Siloed. Carrier data is the fix. Read More »
Blis featured in WARC: Omnichannel campaigns deliver greater sales impact
Blis has been featured in a recent WARC article showcasing new research with Circana that
Blis featured in WARC: Omnichannel campaigns deliver greater sales impact Read More »
In Cannes, Audience Intelligence Took Center Stage
Cannes is always a useful read on where the advertising industry is headed. This year,
In Cannes, Audience Intelligence Took Center Stage Read More »
Signals Over Shortcuts: What POSSIBLE 2026 Clarified About Where Advertising Is Headed
POSSIBLE 2026 delivered a dense few days of conversations and competing ideas about where advertising
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Il DOOH traina l’Out-of-Home in Italia: nel 2025 il mercato tocca i 766 milioni di euro
Il Programmatic Digital Out of Home è cresciuto del +19% nel 2024: nonostante gli sviluppi tecnologici persistono ancora alcune barriere alla diffusione sul mercato.
Il DOOH traina l’Out-of-Home in Italia: nel 2025 il mercato tocca i 766 milioni di euro Read More »
The Transparency Mandate: Why Every Dollar Must Now Be Defensible
Agencies have questioned fees and take rates for years. Now, that’s translating into action. Sustained
The Transparency Mandate: Why Every Dollar Must Now Be Defensible Read More »
Closing the measurement gap with real-world sales data: How Blis and Mastercard are redefining incremental measurement
The measurement problem no one can ignore Marketing has never been more measurable. And yet,
Welcoming Pieter Bos: accelerating growth across Benelux & DACH
Blis continues to strengthen its presence across Europe with the appointment of a new Group
Welcoming Pieter Bos: accelerating growth across Benelux & DACH Read More »