By Charlie Smith, MD Europe, BlisOriginally featured on Advertising Week It’s no secret that in-housing […]
How In-House Advertising Teams Can Make the Most of Telco Insights Read More »
Blis and Virgin Media O2 Business expand their partnership to include exclusive access to the
To assist marketers in planning home improvement campaigns for 2024 and beyond, we used Blis Audience Explorer to analyse 2023 footfall and audience data across the UK, Netherlands, Spain, and Italy.
The home improvement boom and the toolbox needed for best-performing campaigns Read More »
On April 7th, the Blis Italy team joined the Milan Relay Marathon, making a positive impact by supporting Make-A-Wish by teaming up with Brooks. Together, we showcased the power of collective efforts in building a better world for those in need.
At the recent Osservatorio conference, Andrea Savarino, Insights Lead at Blis, discussed the pressing need for a unified audience-centric measurement strategy in overcoming industry measurement challenges. He proposed comparing ad impact on exposed versus unexposed audiences, aligning with Blis’ Smart Holdout Groups for direct attribution of advertising to real-world outcomes.
To wrap up our special #BreakTheBias series, we heard from our Regional VP, Melissa Dickman. Keep reading to find out her thoughts about how we can all help break the bias.
#InspireInclusion series: featuring Becky Martin Read More »
To wrap up our special #BreakTheBias series, we heard from our Regional VP, Melissa Dickman. Keep reading to find out her thoughts about how we can all help break the bias.
#InspireInclusion series: featuring Kelly Jacobson Collins Read More »
To wrap up our special #BreakTheBias series, we heard from our Regional VP, Melissa Dickman. Keep reading to find out her thoughts about how we can all help break the bias.
#InspireInclusion series: featuring Sadie Teasdale Read More »
Fashion Week offers brands a unique chance to engage their target audience. By leveraging real-life interests and focusing on an omnichannel approach, brands can take the lead at this key event, ensuring a smooth customer journey and driving sales.
Milan Fashion Week 2024 redefining elegance and much more Read More »