Blog post Archives | Page 2 of 19

Making wishes come true: Blis and Brooks partner for Milan Relay to support Make-A-Wish charity

On April 7th, the Blis Italy team joined the Milan Relay Marathon, making a positive impact by supporting Make-A-Wish by teaming up with Brooks. Together, we showcased the power of collective efforts in building a better world for those in need.

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Blis sponsors Osservatorio Internet Media conference on measurement

Blis joins the Italian Osservatorio Internet Media conference on the evolution of measurement models

At the recent Osservatorio conference, Andrea Savarino, Insights Lead at Blis, discussed the pressing need for a unified audience-centric measurement strategy in overcoming industry measurement challenges. He proposed comparing ad impact on exposed versus unexposed audiences, aligning with Blis’ Smart Holdout Groups for direct attribution of advertising to real-world outcomes.

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#InspireInclusion series: featuring Becky Martin

To wrap up our special #BreakTheBias series, we heard from our Regional VP, Melissa Dickman. Keep reading to find out her thoughts about how we can all help break the bias.

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#InspireInclusion series: featuring Kelly Jacobson Collins

To wrap up our special #BreakTheBias series, we heard from our Regional VP, Melissa Dickman. Keep reading to find out her thoughts about how we can all help break the bias.

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#InspireInclusion series: featuring Sadie Teasdale

To wrap up our special #BreakTheBias series, we heard from our Regional VP, Melissa Dickman. Keep reading to find out her thoughts about how we can all help break the bias.

#InspireInclusion series: featuring Sadie Teasdale Read More »

Milan Fashion Week 2024 redefining elegance and much more

Fashion Week offers brands a unique chance to engage their target audience. By leveraging real-life interests and focusing on an omnichannel approach, brands can take the lead at this key event, ensuring a smooth customer journey and driving sales.

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My wish for 2024? Get over the ‘cookieless future’ conversation

Three things to bear in mind to ensure good campaign performance and an excellent start to 2024 according to our CEO, Greg Isbister, and our CTO, Aaron Mckee.

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We did it (again!): Blis leads the overall ‘Grand Prix’ for AdNetworks/ Exchanges, DSP and Sales Houses, according to the IPA Digital Media Owners Autumn survey

What a way to wrap up the year! The latest IPA Digital Media Owners survey is out, and according to agencies and digital specialists, Blis ranks first among UK Ad Networks/ Exchanges, DSPs and Sales Houses for overall client experience.

We did it (again!): Blis leads the overall ‘Grand Prix’ for AdNetworks/ Exchanges, DSP and Sales Houses, according to the IPA Digital Media Owners Autumn survey Read More »

Blis is the best media owner to work with, according to the IPA Digital Media Owners Spring survey.

We are proud to announce that Blis has been named the best media owner to work with, according to agencies and digital specialists.

Blis is the best media owner to work with, according to the IPA Digital Media Owners Spring survey. Read More »