In 2026, performance is no longer about metrics. It is about measurable commercial impact.

Join us for an invite-only breakfast session in Amsterdam exploring a critical question for brands:

How do you drive and prove true incremental performance in omnichannel campaigns?

For advertisers working on retailers, supermarkets, convenience brands, QSRs and online businesses, growth depends on ensuring audience strategy, omnichannel execution and measurement frameworks work together to generate genuine uplift in spend, transactions and market share.

During this session, you will hear from:

• Mastercard on anonymised transaction insights and how to measure true incremental sales lift using robust test and control frameworks

• Initiative (Omnicom) sharing the agency perspective on a real-world Nike campaign, including execution, commercial outcomes, key learnings and what they would refine next time

• Blis on the latest omnichannel trends and how to design audience strategies built for incrementality from day one

Together, we will explore how to connect planning, activation and measurement to ensure campaigns do not just perform, but deliver provable commercial results.

This will be a focused, peer-level discussion designed to provide practical frameworks you can apply immediately.

Attendance is limited to encourage meaningful conversation over breakfast.