55%
Higher than industry
average CTR
Brand challenge
Jaguar wanted to introduce its Jaguar XE to affluent audiences, so the luxury automaker partnered with Blis to reach and engage high net-worth individuals.
Blis solution
Jaguar used Blis Audience Targeting and Location Targeting to identify and reach Jaguar audiences through the use of real-world intelligence.
- Prospective buyers, primarily men over the age of 35 and previous Jaguar owners in the past two years, were geo-targeted at Jaguar dealerships, competitor dealerships, Jaguar OOH sites and affluent locations, such as luxury stores or high-end restaurants.
- Blis then used this historic behavioural data to retarget these users at moments when they were most likely to engage, for example, when they were at home and connected to WiFi.
Results and insights
Blis helped Jaguar engage its target audiences:
Sunday
Best performing day
OOH & dealerships
Best performing locations
55%
Higher than industry average CTR
7.8%
Post click engagement
7.8%
Post click engagement
480 x 320
Best performing creative units (interstitials)
