Kraft Heinz wanted to drive foot traffic into the Jumbo supermarket stores and create brand awareness of their new Karvan Cevitam Signature Blends flavours. The brand was launched in spring and contains four deliciously refreshing cordial flavours: lime & mint, strawberry & rhubarb, white grape & elderflower and lemon & orange blossom in a 500ml retailing at €3.49 bottle.