65,000
qualified leads
to landing page
to landing page
Brand challenge
MasterCard India was seeking to increase international and domestic travel spend from their affluent business and leisure traveler card holders during the holiday season. Their goal was to drive qualified leads to their summer travel landing page to learn more.
Blis solution
MasterCard India partnered with Blis to track the device IDs of consumers seen in target locations, such as airport lounges, four and five star hotels and affluent neighborhoods, using Blis’ Audience Targeting solution.
- Devices seen in target locations were retargeted later with engaging creative encouraging consumers to click to find out more and consider spending with their MasterCard.
- Blis also targeted cross device on mobile, tablet and desktop.
Results and insights
Sunday
Best performing day
65,000
Qualified leads to landing page
2.32%
Average CTR
11.67%
Tablet CTR (best performing device)
0.35%
Store visit rate
70%
Store visit uplift (control to exposed)
