Privacy-first Activation
Drive awareness, engagement, visits and sales whilst reaching the right people in the right moments – all without relying on personal data
Achieve your key outcomes with our Privacy-first Activation offerings. Through our Smart Platform proprietary technology, Smart Scale and Smart Households, we’ve always been able to reach audiences in locations without reliance on personal data.
Now, by combining our accurate location data with rich, anonymised 3rd-party signals, we’re taking personalised targeting at scale to a whole new level, driving awareness, engagement, visits and sales without relying on personal data.
Dynamic Audience Targeting
Blis Dynamic Audience Targeting fundamentally changes the way we buy personalised audiences at scale.
4D audiences that scale
We combine our precise, accurate location data with a myriad of rich and anonymised signals, from lifestyle characteristics and affinities through to shopping habits, to deliver privacy-first, location-powered targeting in 4D.
How do we do it?
We start with an opted-in seed audience of 370 million, derived from precise and directly observed location behaviours. Then, powered by Blis Audience Explorer, we use intelligent affinity modelling and pattern recognition to apply a constantly changing set of targeting rules that uniquely differentiate this audience and allow us to reach the right people in the right context.
This unique method of targeting is future-proofed by design, as it doesn’t rely on personal data.
Reach the right people without relying on personal data
Increase customer retention and brand loyalty
Reach prospective customers
Engage audiences based on lifestyle or life-stage
Historic Targeting
With consumer behaviour and context at its core
Reach and engage the right audience
Deliver more engaging campaigns across any device with Blis Historic Targeting when and where consumers are most receptive. We start with the most accurate location data, thanks for our proprietary Smart Places and Smart Pin technologies. Then, we build custom segments based on historical data to drive real results.
We analyse where people have been and their behaviours in relation to their locations, time of day and frequency in order to create accurate and targeted audience profiles, so you can target a more precise audience in contextually relevant content and environments and drive real consumer action.
Custom segments
Competitors’ customers, coffee drinkers, fitness fanatics, luxury buyers, etc
Locations
Such as retailers, venues and airports
Time, day & frequency
E.g. visits a gym twice a week at 5pm & seen in a Nike store. Morning vs evening commuters.
Real-time Targeting
Blis Real-time Targeting connects brands to the right people at the right moments to drive key outcomes, from awareness and engagement to
in-store or online visits and sales.
Target in moments that matter
Powered by our tried and tested Smart Platform technologies, we accurately reach audiences when they are in a relevant environment and most likely to engage. All without relying on personal data
Reach people in the right moments without relying on personal data:
Drive visits & increase sales by targeting audiences in proximity
to stores
Get better engagement by
targeting audiences when they’re connected to Wi-Fi
Raise brand awareness by
extending targeting across the
whole household
Creative solutions
Our award-winning creative specialists around the globe bring campaigns to life through bespoke, dynamic creative that engages audiences and inspires action. Lots of hard work goes into understanding and building the right audiences to target, but mobile campaigns often fall down at the last hurdle by serving up a standard banner. We can help you give your creative the impact it deserves, fit for mobile, tablet or desktop.
This is how we can help you:
- Assisting with ideation, conceptualisation, design and build of creative assets
- Designing cutting-edge formats across mobile, tablet and desktop.
- Creating real-time hyper-targeting and location-powered formats
- Delivering personalised dynamic creative across all creative types – video, games, location/weather/api based.
- Offering device-specific solutions.
What makes us unique?
We deliver privacy-first programmatic at scale
Privacy-first targeting
We’re taking personalised targeting at scale to a whole new level, driving awareness, engagement, visits and sales without relying on personal data.
Location-powered scale and agility
We have been pioneering location-powered advertising for 17 years. Now, we’re adding rich lifestyle and affinity signals into the mix, to give us a truly holistic view of consumer behaviour, so we can target in a privacy-friendly way.
End-to end owned tech stack
We own our own tech stack end to end, which means we’re more agile than others in the space and can respond quickly to changing market and client needs.
Tried and tested to deliver
Our clients trust the combination of our advanced proprietary technology and strategic expertise to drive the outcomes they want. And they love our team and client servicing.
Keeping your brand safe
Blis is fully committed to protecting advertisers against the issues facing our ecosystem including brand safety, ad fraud and view-ability, as well as implementing processes to minimise risk to advertisers and ensuring your ads are served in safe environments.
We’re proud to be part of the UK’s IAB Gold Standard, which focuses on reducing ad fraud, improving the digital experience and increasing brand safety. We’re also TAG registered in the US and are brand certified in the UK, further validating our trusted status in the industry.
If you’ve got any questions about our approach, please email brandsafety@blis.com.
“The real-world intelligence provided by Blis not only highlights the success of Renault’s mobile location campaigns but also gives us valuable information about our consumers and when they are most likely to convert.”
Deliver better outcomes today
