Cortana, Alexa, Siri, Google Now: Marketer’s New Best Friends?
How do voice activation services affect location data’s relationship with advertising and marketing? Voice activations
Can Mobile Movement Data Truly Drive Advertising Efficiency?
In this exclusive piece for ExchangeWire, Alex Wright, head of insights, Blis, explores the relationship between data and efficiency and how this differs from the relationship between data and increased spend.
Advertisers Must View Black Friday As a Process Rather Than an Event
We wanted to develop a clearer understanding of exactly how this busy period unfolded in London’s most famous shopping destination: Oxford Circus. Only by understanding how shoppers act in the days leading up to, and after, Black Friday can one truly understand its impact – and better plan for it.
Blis Releases Location-Based Analytics Tool
On Tuesday, UK-based location data company Blis released an analytics tool in beta called Smart Trends that blends point-of-interest (POI) data and offline movement data to draw conclusions about how people interact with physical locations – and the results don’t always align with conventional wisdom.
Blis Releases Location-Based Analytics Tool That Shows How People Interact With Their Environments
On Tuesday, UK-based location data company Blis released an analytics tool in beta called Smart Trends that blends point-of-interest (POI) data and offline movement data to draw conclusions about how people interact with physical locations – and the results don’t always align with conventional wisdom.
A matter of trust: What are you doing with my data?
Tech giants like Amazon and Google know so much about us that they can come off as creepy, yet they’re at the top of consumers’ list of trusted brands.
iPhone X is the Next Baby Step in Total Mobile Disruption
With the iPhone X launch on the horizon, Apple fans are waiting with baited breath
Five Questions with Alex Wright, Head of Insights
Alex Wright, Head of Insights at Blis, is about to celebrate his one year anniversary
Spatial Science
To loosely paraphrase Ian Brown, it’s not just where you are, but also where you’re