Happy hour will be taken to the next level at OMD’s offices from now on, after the media agency was crowned the industry’s cocktail-making champions by Blis last Friday night.
We’ve been asking some of the industry’s most knowledgable boffins to break down jargon to help you through those confusing meetings and indecipherable conferences. Here, Blis’ Tom Gregory explains how geolocation targeting works.
Location vendor, Blis, has launched a new consumer analytics tool designed to help marketers analyse mobile movement data and extend their audience profiling capabilities.
Location data technology company Blis has launched an analytics tool that allows marketers to analyse consumer behaviour – from audience profiling, to exposure, to attribution – by capturing and activating mobile movement data.
Leading location technology company, Blis, today launched the Blis Private Exchange in APAC, a world-first solution allowing agency and trading desks direct access to real-time & historical location data. This will allow agencies and brands access to in-store location targeting & audiences, directly through their existing programmatic Demand Side Platforms (DSPs).
This article is part of CMO.com’s December series about 2018 trends, predictions, and new opportunities. Intelligent technologies stole the spotlight in 2017, and rightfully so. Seamless, cross-platform customer experiences—enhanced by augmented and virtual reality, voice-enabled interfaces, facial recognition, and myriad forms of machine-learning techniques—are all part of the new competitive advantage mandate.
To publicise their new Smart Trends tool for analysing consumer movement data, location analytics company Blis have released a survey detailing how shoppers are browsing in stores.
Once again, B&T was on-hand to judge an impressive array of cocktails at the Blis Golden Shaker Grand Final 2017 last Thursday night at The Calyx in Sydney.