Blis Australia

Understanding shoppers is essential in a shifting retail landscape

The evolution of retail is both exciting and terrifying. As many retailers adjust their strategies to accommodate the needs of “always-on” shoppers, it seems that an equal number are shuttering their brick and mortar stores for good.

All over the world, savvy shoppers prefer omnichannel

In a year where “Retail Apocalypse” seems to feature in every headline, there’s some good news: people love to shop. That’s not just true in the US, it’s true just about everywhere in the world, according to a new series of Blis white papers. The research we performed in EMEA, Singapore and Australia with Sapio Research uncovered significant findings such as this and revealed even deeper insights about shopper behaviours that marketers will find helpful as they navigate the evolving path to purchase.

Four in five consumers purchase after doing this

New research reveals that the Australian high street is not dead, after 63% of Australian shoppers stated they prefer an in-store shopping experience over online.

Blis Research: The Real Retail Story in Australia and Singapore

For the past few years, we’ve been hearing about a retail apocalypse – the end of retail as we know it thanks to ecommerce giants like Amazon and Alibaba. In news story after news story, examples are shared and stats provided, detailing the number of brick-and-mortar retailers that are shutting their doors forever. Photos are posted of abandoned shopping malls in the USA, proof positive that retail is indeed facing its final days.

High street not dead. Aussie retailers get a boost from latest study.

In news that should please the Australian high street, Blis, the global leader in real-world intelligence, has today revealed that 63% of Australians favour an in-store shopping experience over online, as part of a new study into consumer shopping habits.

Study: Maroons Fans More Likely To Dual Screen Than Blues Supporters

Location data technology company, Blis, predicts Queenslanders will be more likely to dual screen during State of Origin Game Three on Wednesday night. The prediction follows exclusive research that threw up unique insights into rugby league fans’ media habits.

Blis Kicks Off Queen’s Birthday Long Weekend Early With 70s Disco Bash

Mobile location specialists Blis last night kicked off the Queen’s birthday long weekend early with a disco-themed agency bash on the 8th of June.

Adtech vs Martech – Is There a Winner?

Mythbusting and treading the complex jargon-filled waters on advertising technology is part and parcel of the space, but with the increasing pivots from ad tech to ‘martech’, AdNews puts it to the industry to explain the differences between both.