Many brand marketers are worrying about how the upcoming withdrawal of third-party cookies from Chrome combined with new data privacy restrictions being introduced to iPhones will impact their ability to target consumers with relevant advertising.
Blis, a player specialized in privacy first and location-powered programmatic advertising, has formalized the appointment of Pietro Ronchetti as Country Manager Italy.
Blis, a company specializing in “privacy-first and location-powered” programmatic advertising solutions, has announced the appointments of Pietro Ronchetti as Country Manager Italy and Andrea Stederini as Group Head of the Rome office.
While a third of Italians are prioritising putting money into savings or paying off debt – a trend we’ve seen worldwide during the pandemic – a growing number are car shopping.
From Engage: Upcoming disruption to frequency capping illustrates the massive changes about to hit the ad tech industry
Read the original article in Italian on Engage here. The next twelve months represent a
The new Blis mission: to help brands and agencies to target large – scale users in the post cookie world
Read the original article in Italian on La Sicilia here. The new suite of Blis
Blis has expanded its senior staff in Italy. Arianna Castoldi joins the Milan office as Agency Group Head where she will lead the northern Italian Sales team and manage relationships with both brand direct clients and media agencies.
As a result of the increased demand for trusted location partners, Blis, the leader in location-powered advertising and analytics has expanded its senior staff in Italy. Arianna Castoldi joins the Milan office as Agency Group Head where she will lead the northern Italian Sales team and manage relationships with both brand direct clients and media agencies.
Italians are true researchers, 70% of Italian consumers check their mobile in store to compare prices online
Milan, 25 June 2019: A new report launched today by Blis, the global leader in