One day, blockchain may guarantee transparency in advertising
Have you spotted Facebook’s apologetic ad campaign in recent weeks? The tech giant finally decided
Interview with CMO, Blis – Diane Perlman
The industry’s thirst and demand for trust and transparency spurred on by the implementation of GDPR is already having a major impact and brands want to work with martech partners who can deliver on this and help them meet their KPIs too.
Is blockchain the solution to ad tech’s transparency dilemma?
We can learn a great deal from the flurry of recent data scandals striking companies
Blis Taps Microsoft Marketing Veteran Diane Perlman as CMO
Blis, the global pioneer in advanced location data technology, today announced the appointment of industry veteran Diane Perlman as Chief Marketing Officer to oversee the company’s global marketing strategy.
Blis Launches Blockchain Platform to Add Transparency to Digital Advertising
LONDON — July 16, 2018 — Blis, the global pioneer in advanced location data technology,
Blockchain Technology, a Solution to Today’s Industry Challenges
Following today’s announcement of our work with IBM and Hyperledger Blockchain Technology, our CEO and Founder Greg Isbister addresses how Blockchain Technology will solve today’s industry challenges.
Location Data: How we got here
With thanks to IAB’s Mobile Steering Group – in particular Blis, Factual, Google, MediaCom, Oath, Verve, and Weve – for putting their views forward, this article highlights where location data started, what has changed over the years, and what the future looks like.
Enough of Bitcoin, Let’s Talk About Blockchain
Marketers need to have blockchain on their radar. Not only could it provide opportunities for improved transparency and ad delivery verification for brands, but it could also help the wider industry in terms of safety and transparency challenges.
Blockchain Will Transform the Global Economy. But what About Advertisers?
When most people hear blockchain, they think Bitcoin—one of the world’s first digital currencies. But while Bitcoin has yet to transform the global economy, experts believe that its underlying technology—blockchain—is poised to spark an economic revolution.