brand loyalty

The changing behavior series: how US customers are adapting

‘The changing behavior series’ looks at trends and observations as our team around the world see them in the coming days and weeks. In this post we take a deeper dive into how consumers across the US are adapting to what has quickly become the temporary “new norm”.

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The changing behaviour series: loyalty is a long game and reinforcing trust is key

Here at Blis, we’re seeing all sorts of interesting trends as mobile usage is rising exponentially and people who have more dwell time at home are engaging more. We also have a birds eye view of what’s happening on the streets in retail, QSR and other sectors. We’re analysing all of this rich data as quickly as we can, so read on for ‘The changing behaviour series’ with the trends and observations as we see them in the coming days and weeks. 

Digital to physical: how online brands are faring in brick & mortar

During the warm, boutique-shopping-friendly months of May, June and July of 2019, Blis observed in-store visitors to seven popular direct-to-consumer brands that took their businesses offline. These digitally native brands opened shops in New York, Boston, Chicago, Los Angeles, and San Francisco.

Consumers Lose Loyalty When Brands Make Mistakes

Some 55% of consumers participating in a survey released Monday said they give brands only one chance for a mistake before moving on. Millennials are the most unforgiving, with 40% more unwilling to forgive. Once brands have earned the respect of a millennial they become much more patient, with 26% reporting they are willing to forgive an error, compared to 20% who do not have a preexisting relationship.

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