In this post from The changing behaviour series we look at the trends across grocery, retail and food and drink to help brands looking to advertise their CNY promotions.
In our last post, we explored the cultural significance of the CNY (Chinese New Year) across our offices in Asia. Some of the more interesting topics around this period are the observable trends that signify the modernisation of these centuries-old traditions, as well as the implications of technology on the related verticals of travel and e-commerce
While commonly associated with China where it began, Chinese New Year (CNY) is one of the most important holidays for ethnic Chinese communities all around the world. We explore the significance of this cultural event for our Blis offices around Asia.