The Blis team endeavoured to look at how parents who walk or drive kids to school might return to the habit of getting a coffee on the way to (or from) drop-off.
With National Coffee Day arriving September 29, Blis tracked unique foot traffic patterns at Dunkin’ and Starbucks stores around the country over a four-week period. The company normalized the data so it shows an equal comparison of 1,000 customers visiting Starbucks versus 1,000 visiting Dunkin’.