Evolving privacy legislation and platform changes by the likes of Google, Facebook and Apple means that very soon there will be less data available, not only to brands but to the entire ecosystem.
Can privacy and personalization ever be compatible? It’s not a question consumers regularly ask, even though concerns over targeting and apps that continuously log location data grow greater by the day.
New settings will enable users to have finer control over Facebook’s collection of location data when the app is not in use.
A recent survey from Blis of roughly 2,000 US adults asked a range of questions about privacy, use of location data and the monetary value of personal information.
The Blis report also found that a majority of consumers would charge a marketer at least $10 to access their personal data.
Consumers don’t fully trust retailers. But, they’ll put their reservations aside for the right price. Roughly seven in 10 internet users surveyed by Blis said that if Amazon offered them a discount, they would share their buying habits from a competitor, such as Target.
Online privacy is a topic that everyone is talking about right now, but the general belief that consumers are unaware of how their personal information is being shared by technology providers may be outdated. New research indicates that consumers are actually more aware of how their personal information is being used today than they were last year, with those ages 55 and above showing the greatest level of awareness.
In the era of GDPR, data breaches and news leaks, it’s an understatement to say
With the EU poised to introduce new far-reaching privacy laws, Blis group head Tom Gregory explores the knock-on effect this will have for advertisers and consumers, and how Aussie marketers can benefit from learning about the changes ahead of the curve.