Read the original article on Mobile Industry Eye here. Location-powered advertising firm, Blis, has launched a
Blis to empower world’s largest brands and agencies to target customers at scale in the post-cookie world
By combining rich location insight with other real-world and online data, Blis will deliver new way of targeting that changes the way it plans and buys media
From MarTechSeries: Post-Cookie Marketing: Why Personalized Advertising Doesn’t Need to Be One-to-One
No one could blame the digital marketing community for feeling exhausted right now. Over the past year,
Evolving privacy legislation and platform changes by the likes of Google, Facebook and Apple means that very soon there will be less data available, not only to brands but to the entire ecosystem.
Can privacy and personalization ever be compatible? It’s not a question consumers regularly ask, even though concerns over targeting and apps that continuously log location data grow greater by the day.
New settings will enable users to have finer control over Facebook’s collection of location data when the app is not in use.
A recent survey from Blis of roughly 2,000 US adults asked a range of questions about privacy, use of location data and the monetary value of personal information.
The Blis report also found that a majority of consumers would charge a marketer at least $10 to access their personal data.
Consumers don’t fully trust retailers. But, they’ll put their reservations aside for the right price. Roughly seven in 10 internet users surveyed by Blis said that if Amazon offered them a discount, they would share their buying habits from a competitor, such as Target.