Blis launches privacy first, location powered products for post cookie targeting
Read the original article on Mobile Industry Eye here. Location-powered advertising firm, Blis, has launched a
Blis to empower world’s largest brands and agencies to target customers at scale in the post-cookie world
By combining rich location insight with other real-world and online data, Blis will deliver new way of targeting that changes the way it plans and buys media
From MarTechSeries: Post-Cookie Marketing: Why Personalized Advertising Doesn’t Need to Be One-to-One
No one could blame the digital marketing community for feeling exhausted right now. Over the past year,
From The Drum: This time it’s personal: why advertising has to change
Evolving privacy legislation and platform changes by the likes of Google, Facebook and Apple means that very soon there will be less data available, not only to brands but to the entire ecosystem.
During Privacy Battle, Brands Adjust Location Targeting Strategy
Can privacy and personalization ever be compatible? It’s not a question consumers regularly ask, even though concerns over targeting and apps that continuously log location data grow greater by the day.
Facebook offers Android users iOS-like control over background location tracking
New settings will enable users to have finer control over Facebook’s collection of location data when the app is not in use.
Survey Asks How Much Is Your (Location) Data Worth?
A recent survey from Blis of roughly 2,000 US adults asked a range of questions about privacy, use of location data and the monetary value of personal information.
83% of consumers now aware of marketers tracking their locations — study
The Blis report also found that a majority of consumers would charge a marketer at least $10 to access their personal data.
A 10% Discount? Sure, What Do You Want to Know?
Consumers don’t fully trust retailers. But, they’ll put their reservations aside for the right price. Roughly seven in 10 internet users surveyed by Blis said that if Amazon offered them a discount, they would share their buying habits from a competitor, such as Target.