Measuring What Really Matters in QSR Marketing: Attribution and Accountability
The beauty of digital marketing is it’s accountability, and yet so few marketers truly take
Will Retailers Dump CPC for ‘Cost-Per-Visit’ Advertising?
The ability to measure the influence of digital media on offline activity and the increasing integration of the digital and physical worlds is a compelling and even profound development with significant implications, writes the LSA’s Greg Sterling.
Embracing the Retailer’s Dream Metric: Cost Per Visit
The twentieth-century American engineer and statistician W. Edwards Deming once said, “Just because you can measure everything,
Retailers’ Golden Ticket to Reviving Brick and Mortar Stores
Interested in understanding how to connect mobile experiences to physical stores? Or how mobile can be
Blis predicts future location behaviour with the industry’s first AI powered mobile advertising solution
Today, global location intelligence company Blis, released its latest groundbreaking innovation for the mobile advertising market: Blis Futures. Using proprietary deep learning technology, Blis Futures is an AI-powered, predictive location modeling solution.
Blis Rolls Out “Revolutionary” Cost-Per-Visit Location Marketing Tech
Brands can now pay per store visit as “physical performance” mobile location ad tech hits the high street. Location intelligence company Blis has launched a mobile advertising product enabling advertisers to drive foot traffic to store, and only be charged for successful visits.