Covid-19 Archives | Page 2 of 2

Five ways historical targeting can help predict future behaviors: Part 4 – spontaneity

Much of our current movement must be planned and timed specifically. Public transportation is operating with reduced capacity and social distancing measures in most places. Public spaces and leisure areas face similar precautions, limiting the amount of potential for serendipitous encounters. Less meet-ups with friends to grab a coffee and a bite to eat and less opportunities for well-dressed windows to entice us to purchase.

Five ways historical targeting can help predict future behaviors: Part 3 – competitor conquesting

During the periods of lockdown we witnessed dramatic shifts in consumer loyalty. In the US, in late February, brands were experiencing on average 78% loyalty. During the peak period of early April those figures rose to 90%, indicating that most people were going to one store only to pick up their essentials and didn’t “shop around”.

Five ways historical targeting can help predict future behaviors: Part 2 – lifestyles

The world as we knew it before COVID-19 is forever changed. But that’s not to say that everything we knew in that world has changed. Humans are still humans and past behaviours can speak volumes about what people will actually do once lockdowns are eased and the rhythms of daily life start to return to ‘normal’.

The changing behaviour series: webinar – Commuters. The first domino?

With lockdowns slowly lifting around the world, the UK began Phase 2 of it’s restrictions last week, with PM Boris Johnson “taking the first careful steps to modify our measures”. Workers that couldn’t work from home were encouraged to return to work, avoiding public transport, where possible. The impact of what this means for employees and businesses alike is yet to be fully seen.

The changing behaviour series: how Australia’s post-Bondi response is slowing the spread of COVID-19

With one of Australia’s most iconic landscapes as a backdrop, the sight of thousands of beach-goers enjoying the Bondi surf in late-March represented a turning point in how Australians appraised the severity of pandemic life. A month on, the tentative re-opening of the beach is a testament to the actions that followed that weekend.

The changing behaviour video series: episode 5 – The second derivative

The second derivative is the rate of change of the rate of change. In this latest video episode from ‘The changing behaviour series’, Blis’ Head of Insights, Alex Wright looks at publically available data about new cases to see if we can look a little further down the track to when restrictions might be lifted.

The changing behaviour series: loyalty is a long game and reinforcing trust is key

Here at Blis, we’re seeing all sorts of interesting trends as mobile usage is rising exponentially and people who have more dwell time at home are engaging more. We also have a birds eye view of what’s happening on the streets in retail, QSR and other sectors. We’re analysing all of this rich data as quickly as we can, so read on for ‘The changing behaviour series’ with the trends and observations as we see them in the coming days and weeks.