The world is drowning in data: here’s how to cut through the noise
Data is everywhere. It’s collected from our phones, our desktops and our television, and it
Survey Asks How Much Is Your (Location) Data Worth?
A recent survey from Blis of roughly 2,000 US adults asked a range of questions about privacy, use of location data and the monetary value of personal information.
83% of consumers now aware of marketers tracking their locations — study
The Blis report also found that a majority of consumers would charge a marketer at least $10 to access their personal data.
Have No Fear, GDPR is Not the End of Shopper Marketing
Internet privacy has been a concern for consumers since the early 1990s when the web
GDPR: When Challenge Becomes Opportunity
The GDPR isn’t some former East European Communist State. It’s an extensive piece of legislation