Evolving privacy legislation and platform changes by the likes of Google, Facebook and Apple means that very soon there will be less data available, not only to brands but to the entire ecosystem.
Digiday’s Lara O’ Reilly spoke to ad tech execs, including Blis CTO, Aaron McKee, about Apple’s latest clarifications on the upcoming privacy changes.
It seems like the temperature always dips around Labor Day – as if Mother Nature observes the unofficial beginning of autumn like we do, even though fall doesn’t really start for a few more weeks. With back-to-school sales behind us, shoppers are already eyeing the smattering of Halloween pop-up stores that have begun invading malls and Main Streets, and some are even planning their holiday gift shopping. As everyone starts to spend more time indoors and gear up for the winter holiday season, how are brands and marketers adjusting?
Americans who work outside the ad tech space may or may not know what GDPR
What I’ve Learned In My Journey From Agency to AdTech Ever wish you
I had the pleasure of interviewing Amy Fox, product director at Blis, who oversees high-level product strategy and development alongside the release of new revenue streams and products to the market. One of the first Blis employees, Amy has grown her career over the last few years from an entry-level role in partner relationships to leading both Operations and Product.
In 2018 the world saw a marriage of policy and technology to give consumers more control over their data. In 2019, as the relationship between humans and technology continues to become more intertwined, I believe we’ll see an even more marked shift in how we deal with data, from stricter guidelines outlining how marketers can access it to a greater dependency on the devices we use to make sense of it.
This year has sparked consumer awakening leading to hyper-awareness of how personal data is being
In the era of GDPR, data breaches and news leaks, it’s an understatement to say