The newly reopened Funan mall is unlike any other shopping mall in Singapore, which embraces
With the summer holiday season around the corner, Blis brings you India traveller insights and data first hand on what’s in it for brands to look out for.
Digital advertising offers advertisers the ability to reach their target audience with increased precision and
The Drum’s ‘Unsung Heroes’ series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients.
Brand safety is an industry-wide issue and needs to be tackled accordingly. There are three key pillars to brand safety, without which brands will continue to pull their digital ad spend. Demand-side partners have the responsibility of being open with brands and taking action accordingly.
Media owners, brands, and agencies need to collaborate to create successful mobile campaigns. This is true from when starting to develop the media plan through to the resulting creative execution and optimisation, yet still many brands persist in repurposing advertising made for other media.
In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Looking across various industries, here are three best practices for brands looking to deliver effective omnichannel experiences.
Blis teams with The Drum to once again mix up the Singapore media sector at the Golden Shaker Competition for 2017
While Blis continues to make a name for itself in Singapore and beyond for its location data expertise, the company is also well known for its annual media agency event the Golden Shaker Competition.
Mythbusting and treading the complex jargon-filled waters on advertising technology is part and parcel of the space, but with the increasing pivots from ad tech to ‘martech’, AdNews puts it to the industry to explain the differences between both.