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The 3 Pillars to Brand Safety & How to Make Sure They Are Upheld

Brand safety is an industry-wide issue and needs to be tackled accordingly. There are three key pillars to brand safety, without which brands will continue to pull their digital ad spend. Demand-side partners have the responsibility of being open with brands and taking action accordingly.

We’re still underinvesting in mobile

Media owners, brands, and agencies need to collaborate to create successful mobile campaigns. This is true from when starting to develop the media plan through to the resulting creative execution and optimisation, yet still many brands persist in repurposing advertising made for other media.

What Disney & IBM Can Teach Omnichannel Marketers

In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Looking across various industries, here are three best practices for brands looking to deliver effective omnichannel experiences.

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