digital advertising

Blis teams up with Unacast to augment location data

Location data technology firm Blis has partnered with proximity platform Unacast, which it said operates the world’s largest beacon network, to give brands what it called a greater understanding of who their customers are and how they behave on- and offline along the path to purchase.

Bloomberg_Harry_Dewhirst_Location

Why Location Is a Game-Changer in Digital Advertising

Harry Dewhirst, President at Blis, discusses his data technology business, how they use location behaviour to empower advertisers and where he sees growth. He speaks to Bloomberg’s Rishaad Salamat on “Trending Business.”

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