Mythbusting and treading the complex jargon-filled waters on advertising technology is part and parcel of the space, but with the increasing pivots from ad tech to ‘martech’, AdNews puts it to the industry to explain the differences between both.
Location data technology firm Blis has partnered with proximity platform Unacast, which it said operates the world’s largest beacon network, to give brands what it called a greater understanding of who their customers are and how they behave on- and offline along the path to purchase.
Consumer behaviour is changing rapidly, driven by digitalisation.
Harry Dewhirst, President at Blis, discusses his data technology business, how they use location behaviour to empower advertisers and where he sees growth. He speaks to Bloomberg’s Rishaad Salamat on “Trending Business.”
We recently published a report which, for the first time, explores in detail the role